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The Story
We don't just produce events.
We design hospitality.
As President & Managing Partner of Playboy Club NYC from January 2019, Richie Hosein designed and programmed everything — the hospitality experience and the programming, the nightclub membership experience and the restaurant experience. He reprogrammed the club as a lifestyle brand — backgammon nights, membership nights, salsa nights, comedy nights — and grew revenue 1,200% in 11 months. One of the biggest brands in the world, reimagined as a complete hospitality experience, designed end to end.
At Etiquette, we designed the entire restaurant experience — the staff, the chef, back of house and front of house, and the entertainment programming that turned dinner into a show. Across the pop-up's run — from Ruschmeyer's in Montauk to the Glen Cove Mansion to Sony Hall in New York City — more than 100,000 people attended.
In Manhattan, Red Rabbit Club, Meatpacking NYC (2018) — 17 tables, extreme intimacy, hosted Meek Mill, Future, Lil Baby and 50 Cent; $100K nights.
At Noema in Huntington, Long Island — a Greek/Mediterranean restaurant — Social Pressure was the official promotional and event production team. Richie created and ran the weekly Thursday Night Red Carpet Dinner Party, his signature “Etiquette Dinner Party Experience”: red carpet entrance, dinner service, then a transition into nightlife with dancers, a sparkler light show and a napkin show. His team grew the venue's Thursday sales 670%.
In the Hamptons, the Amalfi Summer Series — Amalfi Saturdays — was a Saturday day-to-night sunset party (2pm–10pm) at a waterfront restaurant on the bay, launched and produced by Social Pressure: DJs, sax, violin, percussion, dancers, an aerialist, bottle-service presentations, cabanas and tables directly overlooking the bay — billed as the only waterfront party experience in the Hamptons.
Today, The Fifth Course brings that standard into private homes: chef-led dining for 2 to 50 guests, produced like a restaurant that exists for one night only.
These hospitality productions run through Social Pressure, Richie's promotional and event production company — alongside all of the private events: dinners, celebrations, brand nights and rooms that never get announced, and more.
That's the standard behind every Events by Richie production — designed, not assembled.
